The Psychological Secrets of Successful Websites Training Web Seminar

What are the psychological factors that drive customers to your website?

What makes them stay and why do they leave?

How do they decide whether they want to do business with you?

And how do you get your customer to come back?

Let's face it, when you're dealing with a customer face to face, you can change your script according to the way the customer responds. On a website, you have no such luck. You've either got to get the customer hooked in, or they leave - often never to return.

It doesn't matter if you're a large corporate or a small business owner. It doesn't matter if you're selling b2b or b2c. When a customer comes to your site there are cues that the customer is looking for. These cues are age-old psychological concepts that have been proven and tested, and are not dependent on rapidly moving technology.

These cues send out triggers that cause the customer to like you, to understand you and to buy from you. What can you do to transform your website? Why are companies such as Coke, Vodafone and Disney paying putting so much effort into their website development?

How can you create similar branding and customer attention without the big budget and a squillion programmers? Learn how to harness the psychological power of your website to turn customers into raving fans.

Join MarketingProfs & Sean D’Souza for this jam packed training web seminar on August 5 at 3 PM Eastern Time.

Register here.

Federal & State Teleservices Legislation; an informed update training teleseminar

This is the third installment in the 2004 series.  Join DMA Teleservices Council & The Reader’s Digest Association for this action packed training update.

This training teleseminar will provide you with a fresh update on the current state and federal legislative environment, and a look out into fall '04 to help you with your business plans. Joan Mullen, Anne Darr and Dan Smith, three recognized experts in the field of telemarketing legislation, will share their insights with you and answer any concerns you might have for 2004.

Don't miss this valuable learning opportunity to hear from the experts and for you to interact with other teleservices professionals. For only one registration fee, you can gather your team around a speakerphone in the conference room and join us over lunch!

Go here to register for the training teleseminar.

Centralizing Master Customer Data In Your Service Oriented Architecture e Learning Webinar

Date: August 31, 2004

Time: 12:00 PM (US Eastern / 16:00 GMT)

Join META Group, BEA Systems, Ascential Software in this e learning technical webinar.  Access to accurate and complete customer data is becoming a major competitive differentiator in many industries.

This e learning webinar will describe how to create a single view of your customer data across your IT environment, and provide access to this data through an SOA.

The discussion will demonstrate how to identify, access and sort out the best "master" customer data across your heterogeneous systems, and how to create shared services that can be used across the enterprise to provide seamless access to this data, along with matching incoming customer data to this master view.

Attending this e learning webinar you will learn:

1. How to identify customer data across a heterogeneous systems environment
2. How to get a single view of your customer data across your IT environment
3. How to access to this data through shared services within an SOA
4. How to ensure the continuing integrity of this master customer data

Go here to register for the e learning webinar.

CRM Application Integration - Oxymoron or Emerging Reality e Learning Webinar

Date: August 17, 2004

Time: 12:00 PM (US Eastern / 16:00 GMT)

Join Gartner Group in this e learning webinar.  Business executives are beginning to appreciate the value of agility in general, and increasing IT flexibility to meet ever-changing business requirements in particular.

An enterprise that can process routine transactions more quickly competes more effectively, but an enterprise that also can modify its business processes more rapidly in response to changing business requirements can emerge a leader.

Does application integration help make processes - and therefore business - more agile?  What are the key trends in application integration that help make businesses more agile, with less effort?

Key issues that will be explored include:

1. The role of integration infrastructure and how it will impact CRM and other packaged applications
2. The definition of packaged integration and how it will impact the process integration of packaged applications
3. How CRM application integration projects must evolve to include trading partners and hosted application services

Go here to register for the e learning webinar.