Managing Multi-Channels for the Small Business Customer Free Live Webinar

Industry Expert to Share Best Practices to Optimize Service for the Growing Small Business Customer Segment.

Thursday, August 26, 2004 from 11:00 a.m. to 12:00 p.m. EST

While the bank branch remains a critical channel for most small businesses, customers are increasingly using alternative channels as well.  Some provide 24/7 access. Customers have demonstrated that they are unwilling to move to lower cost channels unless those channels offer them a clear service advantage.

Charles Wendel, the president of Financial Institution's Consulting, will discuss the channel options that banks need to evaluate. In addition, he will recommend some successful alternative methods now being used by best practices players including:

1. Branch: What is the optimal branch linkage with small business banking?
2. Online: What functions are most appropriate for online banking?
3. Phone: How can banks use the phone to improve service and sales?
4. Determining the Channel Mix: To ensure continued high returns, banks need to align different customer segments with different channels without alienating this growing segment.

Participants will have the opportunity to explore these multi-channel methods with Wendel and other experts during a live Q&A session.

Click here to register for the free live webinar.

Marketing - Hypnotic Copywriting Live Free Teleconference Call

Joel Christopher will interview Joe Viale too explain Hypnotic Writing on a free live teleconference call.

This live teleconference call is a free introduction to the inside secrets of hypnotic copywriting.  Listen to it live on Wednesday, August 11, 2004 at 8 PM Central (9 Eastern, 6 Pacific)

At that time, call 507-726-3200 and enter 44455#

The call will last one hour. The call is free except whatever it costs you to make the call.

Joe will explain Hypnotic Writing, and how you can use this system of writing to write sales letters, ads, web sites, emails and more.

If you've ever wanted to know the truth about Hypnotic Writing, here's you chance to hear all about it -- straight from the man who created it and wrote all the bestselling e-books on the
subject.

The teleconference line will be opened for your questions during the latter part of the interview. This will be a perfect chance for you to ask whatever has been on your mind about hypnotic writing.

More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing Funnel Live Web Conferece

The profitability of your marketing is significantly impacted by the path that customers take toward purchasing your products and services.

All B2B marketers must know how to:

1. Positively influence their customers' buying cycle
2. Manage conversion rates at each stage of the integrated sales and marketing funnel; from unaware prospects to profitable paying customers
3. Evaluate marketing ROI and adjust future investments accordingly

This upcoming live web conferece with MarketinProfs on August 12, 2004 at 3 PM Eastern Time for 90 minutes will give B2B marketers the practical tools to increase marketing profitability in their organizations. You will learn the details of how you can make the concepts work for your business.

This training and educational conference will show you how to gain the insight you need about the two most critical marketing dynamics of your own business: the funnel, or path customers take from lead generation through customer acquisition, and the return on your marketing investment. Armed with this understanding, you will be on your way to drive marketing profitability.

You will learn:

1. Why profits leak from your funnel (and what you can do to capture more profits with the same marketing budget)
2. How to better manage integrated sales and marketing for increased profitability
3. How to strategically reduce (or accelerate) leakage from your funnel for better conversion rates
4. How to eliminate unprofitable sales and marketing tactics (without any reduced momentum)
5. Why the typical sales and marketing approach of 'ambushing' the customer is not good for you or the customer
6. Why marketing rhythm is a critical strategy to drive profitability

The 90-minute seminar will include an extended Q&A.

Click here to register for the live web conferece.

Boise Cascade Corp. Investor Webcast

Boise Cascade Corporation (NYSE: BCC - News) announced it will host an investor webcast on Wednesday, August 11, 2004, beginning at 10 a.m. (Eastern daylight time).

The live audio webcast will introduce the new OfficeMax, Inc., which will consist of Boise's contract office products distribution business and OfficeMax retail office products business when the sale of Boise's paper, forest products, and timberland assets is completed in mid-November 2004.

The live audio webcast may be accessed through Boise's Internet site and will be archived for one year following the call. Go to the website and click on Investor Relations to find the link to the webcast.

The archived webcast will be available on the Presentations page of the Investor Relations section of Boise's website (use the Find menu to go to the Presentations page).