IT Marketing Metrics - Better Marketing Through Better Knowledge Training Teleseminar

KnowledgeStorm announced it will be hosting a joint training teleseminar on August 5, 2004 with MarketingSherpa.

Anne Holland, Publisher of MarketingSherpa, will lead the teleseminar, "IT Marketing Metrics - Better Marketing Through Better Knowledge."

Based on the new MarketingSherpa report - IT Marketing Metrics Guide: 2004 Data for Software, Hardware & Services Marketers, Holland will present what more than 879 software, hardware and IT services marketers said works, and what doesn't, for their own lead generation and direct sales efforts.

This free training teleseminar will answer the following questions:

1. How much should it cost you to generate a qualified sales lead?
2. Which marketing tactics should I use, and when?
3. How do I optimize my web sites and landing pages for stronger results?
4. How does my budget stack up against the industry average?

The teleseminar is scheduled for Thursday, August 5, 2004, at 4:00 p.m. (ET).

Go here to register for the free training teleseminar