Think Like a Reader or Reporter Public Relations Training Teleseminar

Two-thirds of editors surveyed by Thomas Rankin Associates said that fewer than half the releases they receive are relevant to their publication.

Date:  August 19,2004 
Time:  3 p.m. EDT  

The Public Relations Society of America is hosting a teleseminar, "Think Like a Reader or Reporter," presented by Ann Wylie, president of Wylie Communications.

Participants will learn how to make your pitch or release more relevant and valuable to the reporter and to the reporter’s readers resulting in more placements, bigger placements and better placements.

You will learn:

1. A four-step process to make your information more important, valuable and rewarding
2. A two-minute perspective shift that will increase the chance that the media outlet will run your story
3. What editors are really looking for in your release
4. How to demonstrate reader benefits in your material by making your copy F-A-B
5. A simple way to nudge your material closer to the audience’s interest.

Go here to register for the training teleseminar (opens a PDF document).