More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing Funnel Live Web Conferece

The profitability of your marketing is significantly impacted by the path that customers take toward purchasing your products and services.

All B2B marketers must know how to:

1. Positively influence their customers' buying cycle
2. Manage conversion rates at each stage of the integrated sales and marketing funnel; from unaware prospects to profitable paying customers
3. Evaluate marketing ROI and adjust future investments accordingly

This upcoming live web conferece with MarketinProfs on August 12, 2004 at 3 PM Eastern Time for 90 minutes will give B2B marketers the practical tools to increase marketing profitability in their organizations. You will learn the details of how you can make the concepts work for your business.

This training and educational conference will show you how to gain the insight you need about the two most critical marketing dynamics of your own business: the funnel, or path customers take from lead generation through customer acquisition, and the return on your marketing investment. Armed with this understanding, you will be on your way to drive marketing profitability.

You will learn:

1. Why profits leak from your funnel (and what you can do to capture more profits with the same marketing budget)
2. How to better manage integrated sales and marketing for increased profitability
3. How to strategically reduce (or accelerate) leakage from your funnel for better conversion rates
4. How to eliminate unprofitable sales and marketing tactics (without any reduced momentum)
5. Why the typical sales and marketing approach of 'ambushing' the customer is not good for you or the customer
6. Why marketing rhythm is a critical strategy to drive profitability

The 90-minute seminar will include an extended Q&A.

Click here to register for the live web conferece.