Managing Multi-Channels for the Small Business Customer Free Live Webinar

Industry Expert to Share Best Practices to Optimize Service for the Growing Small Business Customer Segment.

Thursday, August 26, 2004 from 11:00 a.m. to 12:00 p.m. EST

While the bank branch remains a critical channel for most small businesses, customers are increasingly using alternative channels as well.  Some provide 24/7 access. Customers have demonstrated that they are unwilling to move to lower cost channels unless those channels offer them a clear service advantage.

Charles Wendel, the president of Financial Institution's Consulting, will discuss the channel options that banks need to evaluate. In addition, he will recommend some successful alternative methods now being used by best practices players including:

1. Branch: What is the optimal branch linkage with small business banking?
2. Online: What functions are most appropriate for online banking?
3. Phone: How can banks use the phone to improve service and sales?
4. Determining the Channel Mix: To ensure continued high returns, banks need to align different customer segments with different channels without alienating this growing segment.

Participants will have the opportunity to explore these multi-channel methods with Wendel and other experts during a live Q&A session.

Click here to register for the free live webinar.