Generating Measurable Results from 1:1 Marketing Free Training Webinar

Online Event Will Feature E.piphany Customer Reflect -- True Custom Beauty and Be Moderated by Editor-in-Chief of CRM Magazine    

E.piphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, will host a free Webinar, "Get Measurable Results from 1:1 Marketing" on August 18, 2004 at 11:00 a.m. PDT.

The free training webinar will be moderated by Ginger Conlon, Editor-in-Chief of CRM Media (publishers of CRM Magazine and destinationcrm.com) and features Matt Doyel, vice president of marketing, Reflect -- True Custom Beauty, and Ellen Olson, senior vice president of worldwide marketing, E.piphany.

The free training webinar will discuss best practices for customer segmentation and 1:1 marketing success as well as how to develop a marketing framework that incorporates both marketing fundamentals and leading-edge customization techniques to achieve measurable business results.

In the free training webinar you will learn:

1. How to implement a cost-effective micro-segmentation strategy
2. Practical steps to using highly personalized e-mail and managing CAN-SPAM restrictions
3. Turning website data into customer intelligence for multi-channel marketing programs
4. Ensuring marketing effectiveness through closed loop reporting and analysis

Click here to register for the free training webinar.