Adolph Coors Company Live Webcast at Prudential Equity Group Consumer Conference

Adolph Coors Company (NYSE: RKY) will webcast a presentation to attendees at the Prudential Equity Group Back-To-School Consumer Conference in Boston, Mass., on Wednesday, Sept. 8, 2004, from 9:00 a.m. to 9:45 a.m. Eastern Time.

The live webcast will be accessible via the Adolph Coors Company website, www.coors.com, in the "Invest In Us" area of the site. An online replay of the presentation webcast will be available within two hours following the live webcast until 11:59 p.m. Eastern Time on October 8, 2004.