Company makes innovative use of technology to provide concise, engaging and informative programs to enhance knowledge and productivity.

While many people use their computers or MP3 players to download music, TV shows, and movies, Massachusetts Mutual Life Insurance Company (MassMutual) is taking podcasting to new levels by providing its field sales force with such content as company news, product information and marketing tips.

MassMutual is making innovative use of the latest MP3 technology by providing podcasts to its field force on a weekly basis.

MassMutual's National Center for Professional Development (NCPD), a unit at the company responsible for providing training content and opportunities for MassMutual's field force, writes, produces and distributes a weekly 15-minute audio podcast -- a digital audio file delivered via the Internet -- to field representatives.This podcast program is known as "Radio NCPD."

"MassMutual is known in the industry as a leader in providing innovative and user-friendly educational and training opportunities for its field force," said Larry Cowles, MassMutual second vice president and head of the NCPD. "By listening to the Radio NCPD podcast, our field force has the opportunity to hear concise, engaging and informative programs that will enhance knowledge and build productivity. And best of all, they can listen to it any time they want in any setting they choose."

Podcasts are available by subscription, and any member of MassMutual's field force is eligible to receive them for free, including general agents, agents, sales managers, trainers and recruiters. 

Each week, listeners are treated to content on a wide range of topics, including updates on product information, underwriting policies and procedures, interviews with MassMutual's top sales representatives and tips for success in particular markets.

MassMutual has been offering podcasts since early February. Currently, more than 700 of MassMutual's field force subscribe to the weekly program, and that number continues to grow.