New Media Investment Group, LLC announced today the formation of Boldband, an Atlanta-based company that will specialize in mobile and broadband entertainment marketing.

The agency will offer businesses all stages of planning, design and distribution of podcasts, promotional micro-sites, mobile marketing solutions, and other services designed to support and enhance online marketing initiatives already in place.

Boldband plans to create a niche by positioning itself as a marketing firm dedicated solely to a new movement in advertising called “advertainment”. “Today’s consumer can access information and media on their schedule.” stated Paul Holcomb, Chief Creative Officer.

“Today’s marketing strategy should include innovative ways to acquire and maintain the attention of today’s busy consumer. In response, we’re dedicating our creative services to providing the consumer with compelling entertainment they can access on-demand, while focusing our delivery methods around channels favored by mobile and broadband users.”

To promote the new agency, the company will create their own podcast and Blog designed to help companies learn more about how to capitalize on emerging trends in marketing and advertising. “Today’s Internet is about sharing knowledge,”’ stated Holcomb.

“We believe in the services that we offer and intend to share our insight and experience with everyone. In turn our clients and our agency benefits from the feedback from those who add value to the exchange if ideas through our online forum.”